When Trek started in 1976 it's goal was simple: Building the greatest bicycles in the world.
Nowadays they have expanded upon there goal: Help the world use bicycles as a simple solution to complex problems.

The bicycle is the most effective and efficient form of transport. Not only that, but it can tackle climate problems, reduce congestion and improve the health of its rider. It brings us together and helps us escape. It transports us to remote locations which we would never have seen or experience before.

Trek: "We believe in Bikes".